Developing a comprehensive strategy to build Dilton’s brand
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Dilton, an innovative app from San Francisco, aimed to enter a competitive education tech market but lacked the brand presence and messaging to stand out. Despite impressive features, it struggled to convey its value to users and needed a strategic overhaul to generate buzz.
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Crafting Dilton's brand playbook
We developed a comprehensive guide detailing Dilton’s mission, vision, audience personas, and tone of voice. This playbook serves as a blueprint for consistent and impactful branding decisions.
Creating a visual identity
We designed a bold logo, cohesive color palette, and versatile typography, ensuring Dilton’s visual identity was both professional and approachable across all platforms.
Building the value proposition
Dilton’s unique value propositions and messaging pillars were crafted to highlight innovation, community, and empowerment, ensuring clarity and consistency in communication.
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- A cohesive visual identity and user-focused messaging established Dilton as a trusted, professional brand in its niche.
- A 35% boost in unique website visitors within three months of launch.
- Over 500 app downloads in the first two weeks post-launch.
- Time spent on the site increased by 20%, reflecting a stronger connection with the brand’s messaging.
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Through a tailored blend of strategic messaging and brand development, Saffron successfully helped Dilton break through the noise in a crowded edtech space. By focusing on user-centred language, we built the brand’s online presence and set the foundation for continued success. The result? A cohesive, impactful digital strategy that not only boosted engagement but also positioned Dilton for long-term growth.
Loved by our clients
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I worked with Aishwarya on Dilton's visual and brand strategy and could not recommend her services enough. Her team brought our vision to life with creativity and professionalism.
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