Revitalizing The Post’s Instagram presence
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When Saffron took over management of The Post’s Instagram account, the account had 300 followers with minimal engagement. As a high-profile retail and office property in Vancouver—home to Amazon’s HQ—the goal was to better reflect The Post’s prestige through a refined social media presence. The challenge was to grow the account, engage the local community, and increase brand awareness, ensuring that the social media presence matched the significance of the property.
Key Challenges:
- Low follower count (around 300) and limited engagement.
- No structured strategy for partnerships or content promotion.
- Inconsistent content and lack of alignment with The Post’s brand and market position.
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A fresh content strategy
We started by curating a visually cohesive, branded content plan. The content mix included high-quality images of The Post’s architecture, behind-the-scenes of the development, retail updates, and news about the offerings housed within. We made sure the posts not only showcased the property but also resonated with the the city's community and culture.
Influencer marketing & collaborations
To expand reach and build credibility, Saffron implemented a targeted marketing strategy. We partnered with local organizations and business personalities to spotlight events, amenities, and the vibrant work culture within The Post and Downtown Vancouver, creating authentic engagement that drew attention from key audiences.
Driving engagement through promotions
We introduced limited-time giveaways, retail updates, and event highlights on Instagram. These promotions were designed to not only increase follower engagement but also highlight The Post as an exciting place for both work and shop, attracting new businesses and visitors alike.
Building a connected community
Community engagement was key. We actively responded to followers, utilized Instagram Stories to keep the community informed, and introduced interactive elements like polls and Q&As to foster a dialogue between The Post and its growing audience.
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Follower growth
Increased from 300+ to over 1,400 followers—an impressive 366% increase.
Engagement spike
Engagement rates more than doubled, with the introduction of interactive content, Stories, and regular posts aligning with audience interests.
Influencer impact
Strategic influencer partnerships increased visibility, boosting both local awareness and engagement.
Stronger brand perception
The community-centric Instagram presence helped solidify The Post’s standing as a premier space for retail and office real estate in Vancouver, resonating with business leaders, potential tenants, and tourists alike!
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Our approach to reimagining The Post’s Instagram presence resulted in substantial growth and stronger engagement. By leveraging influencer marketing, targeted promotions, and cohesive content, we successfully transformed their social media into a powerful tool for connecting with Vancouver’s community and elevating The Post’s brand image.
Loved by our clients
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Aishwarya designed a tailored Instagram strategy for The Post that not only increased our brand’s visibility but also fostered meaningful engagement with our audience. Her approach and attention to detail elevated our social presence, making The Post standout in the community.
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