Transforming Adagio’s online presence
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Adagio Riding Stables approached Saffron with an outdated 2010 website that no longer reflected their evolving brand or met the expectations of their audience. The user experience was cumbersome, with manual processes like print-out registration forms and no seamless online booking system. Adagio needed a complete digital transformation to better serve their clients and stay competitive in a fast-paced equestrian sports industry.
The key challenges were:
- An outdated website that no longer represented the brand’s identity.
- A manual client registration process that was time-consuming and inefficient.
- Lack of a booking system for appointments, making scheduling difficult for clients.
- Missing features like a blog, news updates, and an events calendar to engage customers.
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Website redesign
The project began with a full redesign of the website. We moved away from the dated look of the 2010 version and crafted a sleek, modern design for 2023. The aesthetic was updated to better reflect Adagio’s identity, creating a visually compelling and user-friendly digital space.
Simplified registration process
One of the most significant improvements was replacing the manual print-out registration forms with a fully integrated digital registration form. This streamlined process simplified client onboarding and eliminated paperwork, allowing for a smoother, more efficient experience for both Adagio and its customers.
Seamless booking integration
Saffron Creative also integrated a Calendly booking system, enabling clients to schedule appointments directly through the website. This enhancement removed the friction from the booking process, offering a seamless and user-friendly way for clients to connect with Adagio’s services.
Engaging content features
To further elevate Adagio’s digital presence, we added several key content-driven features including a Blog section, a News page, and an Events Calendar.
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Streamlined client experience
The digital registration form and Calendly booking integration greatly simplified customer interaction, reducing friction and saving time for both Adagio’s team and their clients.
Increased engagement
The blog, news page, and events calendar added a dynamic layer to the website, keeping visitors engaged and returning for updates.
Brand alignment
The modern design, coupled with improved functionality, ensured that the website truly reflected Adagio’s identity and enhanced their online presence.
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Saffron Creative’s work with Adagio exemplifies the power of a well-designed website in transforming a brand’s digital footprint. From user experience improvements to a fully modernized aesthetic, the new website delivered a significant upgrade for Adagio, positioning them for continued success in the years to come.
Loved by our clients
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Aishwarya and her team brought Adagio’s brand to life with a beautifully redesigned website and a fresh identity. They created a user-friendly site that is now saving us time, making us look great, and improving the experience for our clients.
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